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Want to know which ingredients might be inside the latest beauty product launches? Join Potion to get access to our bi-weekly newsletter!
From brainstorm to bench
faster than ever before
Search for ingredients and turn benchmarks into starting formulas—powered by AI
From brainstorm to bench
faster than ever before
Search for ingredients and turn benchmarks into starting formulas—powered by AI
From brainstorm to bench faster than ever before
Search for ingredients and turn benchmarks into starting formulas —powered by AI
Trusted by formulators
Trusted by formulators
Trusted by formulators
AI Ingredient Search
Find ingredients faster, by typing in exactly what you need in natural language
Evaluate Benchmarks
Use our 'Deformulator' to deconstruct benchmarks into starter formulas
Retailer Compliance
Screen ingredients and formulas against top retailer standards
What People Are Saying About Us
What People Are Saying About Us
What People Are Saying About Us
What People Are Saying About Us
Potion is becoming a trusted addition to formulators’ toolkits
Potion is becoming a trusted addition to formulators’ toolkits
Potion is becoming a trusted addition to formulators’ toolkits
Potion is becoming a trusted addition to formulators’ toolkits
Formulators save time and innovate quicker with Potion.
Formulators save time and innovate quicker with Potion.
Formulators save time and innovate quicker with Potion.
Formulators save time and innovate quicker with Potion.
Jennifer Cookson
Arcaea
Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.
Luciana Coutinho
Luluble
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Emma Sobel
Function of Beauty
Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.
Aubri Thompson
Rebrand Skincare
I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.
Jennifer Cookson
Arcaea
Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.
Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.
Luciana Coutinho
Luciana Coutinho
Luluble
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Emma Sobel
Function of Beauty
Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.
Aubri Thompson
Rebrand Skincare
I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.