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Want to know which ingredients are inside the latest beauty product launches? Join Potion to get access to our bi-weekly newsletter!
From brainstorm to bench
faster than ever before
Search for ingredients and turn benchmarks into starting formulas—powered by AI
From brainstorm to bench
faster than ever before
Search for ingredients and turn benchmarks into starting formulas—powered by AI
From brainstorm to bench faster than ever before
Search for ingredients and turn benchmarks into starting formulas —powered by AI
AI Ingredient Search
Find ingredients faster, by typing in exactly what you need in natural language
Evaluate Benchmarks
Use our 'Deformulator' to deconstruct benchmarks into starter formulas
Retailer Compliance
Screen ingredients and formulas against top retailer standards
What People Are Saying About Us
What People Are Saying About Us
What People Are Saying About Us
What People Are Saying About Us
Potion is becoming a trusted addition to formulators’ toolkits
Potion is becoming a trusted addition to formulators’ toolkits
Potion is becoming a trusted addition to formulators’ toolkits
Potion is becoming a trusted addition to formulators’ toolkits
Formulators save time and innovate quicker with Potion.
Formulators save time and innovate quicker with Potion.
Formulators save time and innovate quicker with Potion.
Formulators save time and innovate quicker with Potion.
Jennifer Cookson
Arcaea
Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.
Luciana Coutinho
Luluble
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Emma Sobel
Olaplex
Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.
Aubri Thompson
Rebrand Skincare
I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.
Jennifer Cookson
Arcaea
Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.
Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.
Luciana Coutinho
Luciana Coutinho
Luluble
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.
Emma Sobel
Olaplex
Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.
Aubri Thompson
Rebrand Skincare
I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.
From brainstorm to bench
faster than ever before
Search for ingredients and turn benchmarks into starting formulas—powered by AI
From brainstorm to bench
faster than ever before
Search for ingredients and turn benchmarks into starting formulas—powered by AI
AI-Powered Ingredient Search
AI-Powered Ingredient Search
AI-Powered Ingredient Search
AI-Powered Ingredient Search
Find the best ingredients faster, by typing in exactly what you need
Find the best ingredients faster, by typing in exactly what you need
Find the best ingredients faster, by typing in exactly what you need
Find the best ingredients faster, by typing in exactly what you need
Search how you think—in natural language.
Search how you think—in natural language.
Search how you think—in natural language.
Search how you think—in natural language.
AI-Powered Formula Search
AI-Powered Formula Search
AI-Powered Formula Search
Search intelligently across thousands of beauty products
Search intelligently across thousands of beauty products
Search intelligently across thousands of beauty products
Conduct market research in minutes, not hours.
Conduct market research in minutes, not hours.
Conduct market research in minutes, not hours.
AI-Powered Formula Search
Search intelligently across thousands of beauty products
Conduct market research in minutes, not hours.
Evaluate Benchmarks
Evaluate Benchmarks
Evaluate Benchmarks
Use our 'Deformulator' to go from benchmark to starter formula at the speed of light
Use our 'Deformulator' to go from benchmark to starter formula at the speed of light
Use our 'Deformulator' to go from benchmark to starter formula at the speed of light
Use our 'Deformulator' to go from benchmark to starter formula at the speed of light
Enter your INCI list. We’ll find the matching raw materials and blends from our database—the largest index of trade names on the market.
Enter your INCI list. We’ll find the matching raw materials and blends from our database—the largest index of trade names on the market.
Enter your INCI list. We’ll find the matching raw materials and blends from our database—the largest index of trade names on the market.
Enter your INCI list. We’ll find the matching raw materials and blends from our database—the largest index of trade names on the market.
Evaluate Benchmarks
Retailer Compliance Screener
Retailer Compliance Screener
Screen ingredients and formulas against top retailer compliance standards
Screen ingredients and formulas against top retailer compliance standards
Screen ingredients and formulas against top retailer compliance standards
Retailer Compliance Screener
Who Are We?
Who Are We?
Who Are We?
Who Are We?
Potion is building the future of formulation
Potion is building the future of formulation
Potion is building the future of formulation
Potion is building the
future of formulation
We are an AI company based in San Francisco, California. We create tools to help formulators spend less time on the repetitive and mundane, and more time innovating. Potion's technologies are globally patented.
We are an AI company based in San Francisco, California. We create tools to help formulators spend less time on the repetitive and mundane, and more time innovating. Potion's technologies are globally patented.
We are an AI company based in San Francisco, California. We create tools to help formulators spend less time on the repetitive and mundane, and more time innovating. Potion's technologies are globally patented.
We are an AI company based in San Francisco, California. We create tools to help formulators spend less time on the repetitive and mundane, and more time innovating. Potion's technologies are globally patented.
Retailer Compliance Screener
Screen ingredients and formulas against top retailer compliance standards