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Potion AI

AI-powered platform for the beauty industry

Think it, create it—with AI-native software for ingredient management, formulation, and compliance

Join for free

Request a demo

Potion AI

AI-powered platform for the beauty industry

Think it, create it—with AI-native software for ingredient management, formulation, and compliance

Join for free

Request a demo

Potion AI

AI-powered platform for the beauty industry

Think it, create it—with AI-native software for ingredient management, formulation, and compliance

Join for free

Request a demo

Testimonials

Testimonials

What our users say

  • Potion has transformed the speed at which I can run compliance checks.

    Javier Aravena

    Goodier Cosmetics

    I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.

    Aubri Thompson

    Rebrand Skincare

    Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.

    Luciana Coutinho

    Luluble

  • This is the platform of the future.

    Tariq Hasan

    RNA Corporation

    Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.

    Emma Sobel

    Olaplex

    Potion is incredibly well developed, packed with relevant information and beautifully done!

    Márcia Pinto

    THG Labs

Free discovery platform

Free discovery platform

Try our discovery platform for free

Explore

Explore

Search engine

Search in natural language across a database of more than 80,000 raw materials

Reverse engineering

Paste a benchmark INCI list and watch our AI generate a starting formula with trade names and concentrations

Premium (paid) offerings

Premium (paid) offerings

Premium (paid) offerings

Reach out about our premium
'private cloud' offerings

Request a demo

Request a demo

Request a demo

Ingredient Vault

Ingredient Vault

Ingredient Vault

A first-of-its-kind ingredient library

A first-of-its-kind ingredient library

Upload, store, and bring to life thousands of ingredient documents using powerful AI

Explore

Explore

Explore

Formulation

Formulation

Formulation

Generative AI for formulation

Generative AI for formulation

A best-in-class formulation workspace with the industry's first co-pilot

Explore

Explore

Explore

Compliance

Compliance

Compliance

Agentic AI compliance

Agentic AI compliance

Free your team from mundane, routine tasks, so that they can focus on what matters — strategy, advice, and judgment

Explore

Explore

Explore

Built with security and privacy first.
Protect your proprietary data and IP in a secure space.

Enterprise-grade security

Restricted access for approved members of your company only

Enterprise-grade security

Restricted access for approved members of your company only

Enterprise-grade security

Restricted access for approved members of your company only

Secure data encryption

Ensure your data’s safety with top-tier encryption

Secure data encryption

Ensure your data’s safety with top-tier encryption

Secure data encryption

Ensure your data’s safety with top-tier encryption

Clear data ownership

Your data is owned, viewed, and used only by you

Clear data ownership

Your data is owned, viewed, and used only by you

Clear data ownership

Your data is owned, viewed, and used only by you

AI-ready private workspace

Leverage your ingredient and formulation data at any time to power your own AI models

AI-ready private workspace

Leverage your ingredient and formulation data at any time to power your own AI models

AI-ready private workspace

Leverage your ingredient and formulation data at any time to power your own AI models

Testimonials

Testimonials

What our users say

  • Potion has transformed the speed at which I can run compliance checks.

    Javier Aravena

    Goodier Cosmetics

    I'm able to discover ingredients that meet my criteria, faster. Finding ingredients I can use that I haven't heard about before—that is success for me.

    Aubri Thompson

    Rebrand Skincare

    Potion is now the first place I go when I receive a product brief and benchmark. I’m thrilled to finally see AI tools that actually help formulators work smarter and faster.

    Luciana Coutinho

    Luluble

  • This is the platform of the future.

    Tariq Hasan

    RNA Corporation

    Potion will open your eyes to the cosmetic formulation world. I can get context on how ingredients are being used and quickly create my own starter formulas.

    Emma Sobel

    Olaplex

    Potion is incredibly well developed, packed with relevant information and beautifully done!

    Márcia Pinto

    THG Labs

  • Potion is an incredible tool that brings real value to cosmetic chemists, helping us find exactly what we need with precision and ease.

    Nellie Self

    Herrco Cosmetics

    Every cosmetic formulator should have Potion in their arsenal. It makes reverse engineering and product searches faster and efficient. The interface
is easy to navigate as well. I highly recommend it!

    Candace Norton

    Much Love Cosmetic Labs

    Ingredient research and competitive analysis that used to take me hours, Potion takes care of in a matter of minutes.

    Jennifer Cookson

    Evolv R&D

Pricing

Get a taste of our AI platform for free. Upgrade for enterprise-grade security and advanced features.

Discovery Platform

$0

/month

Join for free

Join for free

Join for free

Ingredient search engine

Ingredient search engine

Ingredient search engine

Reverse engineering tool

Reverse engineering tool

Reverse engineering tool

Retail products search engine

Retail products search engine

Retail products search engine

INCI compliance screening

INCI compliance screening

INCI compliance screening

Premium Plan

Contact us

Contact us

Contact us

Everything in the free tier

Everything in the free tier

Everything in the free tier

Ingredient vault

Ingredient vault

Ingredient vault

GenAI formulation module

GenAI formulation module

GenAI formulation module

Train custom private AI models

Train custom private AI models

Train custom private AI models

Regulatory & compliance feeds

Regulatory & compliance feeds

Regulatory & compliance feeds

Report generation

Report generation

Report generation

Export capabilities

Export capabilities

Export capabilities

API access

API access

API access

Unlock best-in-class AI
for your company

Contact us

Contact us

Contact us

Copyright © 2025 Potion AI, Inc.

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Discovery Platform

Ingredient Vault

GenAI Formulation

Agentic AI Compliance

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